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	Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers By: Gerald Zaltman, Lindsay H. Zaltman Format: Hardcover $63.90 Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a ground... More information... , , /
	Marketing Metrics 50+ Metrics Every Executive Should Master By: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibst Format: Hardcover $84.90 More information... , , /
	Endless Referrals, Third Edition By: Bob Burg Format: Paperback $37.90 The definitivve guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who... More information... , , /
	Hypnotic Writing How to Seduce and Persuade Customers with Only Your Words By: Joe Vitale Format: Paperback $43.90 Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to mo... More information... , , /
	The Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less By: Mark Joyner Format: Hardcover $47.90 Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less t... More information... , , /
	The 22 Immutable Laws of Marketing Violate Them at Your Own Risk! By: Al Ries, Jack Trout Format: Paperback $35.90 Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. More information... , , /
	Secrets of Question Based Selling How the Most Powerful Tool in Business Can Double Your Sales Results By: Thomas Freese Format: Paperback $37.90 Question Based Selling ( QBSÃÂ®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutio... More information... , , /
	BrandSimple How the Best Brands Keep it Simple and Succeed By: Allen P. Adamson Format: Paperback $33.90 In an era in which complex marketing theories compete for attention, it is harder than ever to communicate a brand's message. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding, and stay away from needlessly compli... More information... , , /
	Selling to Big Companies By: Jill Konrath Format: Paperback $35.90 Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, t... More information... , , /
	The Science of Influence How to Get Anyone to Say "Yes" in 8 Minutes or Less! By: Kevin Hogan Format: Hardcover $59.90 New secrets to getting what you want every time The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents si... More information... , , /
	Positioning The Battle for Your Mind, 20th Anniversary Edition By: Al Ries, Jack Trout Format: Hardcover $53.90 “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Found... More information... , , /
	Startup Guide to Guerrilla Marketing A Simple Battle Plan for First-Time Marketers By: Jay Conrad Levinson, Jeannie Levinson Format: Paperback $47.90 How to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what ... More information... , , /
	Subliminal Persuasion Influence & Marketing Secrets They Don't Want You To Know By: Dave Lakhani Format: Hardcover $53.90 Praise for Subliminal Persuasion "If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide." Chet Holmes, author of The Ultimat... More information... , , /
	How to Master the Art of Selling By: Tom Hopkins Format: Paperback $35.90 With over one million copies sold and now fully revised and updated, HOW TO MASTER THE ART OF SELLING motivates and educates readers to deliver superior sales. After failing during the first six months of his career in sales, Tom Hopkins discovered and ap... More information... , , /
	The Product Managers Handbook, 3E By: Linda Gorchels Format: Hardcover $124.90 Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesiv... More information... , , /

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